The Kotex® Batik Collection hit the runway at Kuala Lumpur Fashion Week (KLFW) 2019 this afternoon making a bold statement with its vibrant and colorful batik inspired motifs.
In front of a packed audience that included special guest YB Hannah Yeoh, Deputy Minister of Women, Family and Community Development, the Kotex® Batik Collection brought an exciting new element to KLFW by marking the first time a leading Feminine Care brand such as Kotex® has been featured on the fashion runways of Malaysia.
Enabled and empowered by Kotex®, the collection features modernised batik inspired prints created by the female artisans of Batik Boutique, a social enterprise focused on upskilling the Bottom 40 segment and brought to life by the designs of up-and-coming Malaysian designer, Seza Zulkeple.
These bold Batik prints first caught the public’s eye with the Kotex® Limited-Edition Batik packs, launched in July this year. The batik prints were used creatively in Kotex® packaging, perfectly marrying form, function and fashion. The Kotex®Limited-Edition Batik also stays true to aim of the Kotex® #SHECAN global movement to empower young women.
Frenissa Lagman, Marketing Manager, Kimberly-Clark said that Kotex® iscommitted to bringing about societal change globally to help young women challenge outdated perceptions and empower them to achieve more. The partnerships with Batik Boutique and KLFW are part of the Kotex® #SHECAN Fund initiative in Malaysia while also providing another platform to support the proud Malaysian tradition of batik designing.
“We are very pleased to be making our debut with the Kotex® Batik Collection at KL Fashion Week. What began as a partnership between Kotex® and the female artisans at Batik Boutique to highlight their handiwork to our Kotex® users, has now taken on a larger context with KL Fashion Week,” said Frenissa.
The Kotex® Batik Collection debuts 15 simple yet stylish ready-to-wear silhouettes incorporating bold color-blocks and batik inspired prints working in harmony for the trendy, every day women.
Batik Boutique Founder, Amy Blair, said that the artisans at Batik Boutique work hard to be able to sustain themselves and their families by producing beautiful, high quality fashion and gifts. “Thanks to Kotex®, more people can now appreciate the creativity of the women behind the exquisite batik prints.”
The Kotex® Limited-Edition Batik packs are available in stores nationwide now. Each pack comes with an exclusive batik clutch bag to stylishly accessorise any outfit.
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